rural heart and lung study

Logo Revision, Brand Identity

The RURAL Heart and Lung Study’s mission is to identify why some people in the rural south may live shorter and less healthy lives by examining about 4,000 residents from 10 rural counties in Alabama, Kentucky, Louisiana, and Mississippi. I was asked to create a colorful brand identity system that would appeal to young adults to middle-age. Applications included stationery items, flyers, brochures, push cards, banners, and billboards. I also made updates to the original logo to improve it’s design.